This Student Project Takes an Innovative Approach to Gum Packaging
Rebecca Byers — January 13, 2016 — Lifestyle
References: behance.net
This gum packaging design project boasts an innovative method that takes inspiration from elegant slices of cake. The Choo Bubble Gum project was designed for the South African market and sees each piece of gum packaged within a triangular cake-like slice that fits within a larger circular packaging. The circular disk opens directly down the middle, making it convenient and easy to travel with.
Designed by Johannesburg-based Brad Smith, the gum packaging design signals that consumers are looking for a product designed to be carried with them in a purse or backpack and that can keep each piece of gum fresh. Flavors envisioned by Smith include a refreshing peppermint crisp, indulgent red velvet and black forest, inspired by the classic cake variety.
Designed by Johannesburg-based Brad Smith, the gum packaging design signals that consumers are looking for a product designed to be carried with them in a purse or backpack and that can keep each piece of gum fresh. Flavors envisioned by Smith include a refreshing peppermint crisp, indulgent red velvet and black forest, inspired by the classic cake variety.
Trend Themes
1. Portioned Gum Packaging Designs - Opportunity for innovative gum packaging designs that are convenient and easy to travel with.
2. Cake-inspired Packaging - Opportunity for packaging designs inspired by cakes, creating a unique and visually appealing product.
3. Freshness Retention - Opportunity for packaging designs that prioritize keeping gum fresh for longer periods.
Industry Implications
1. Packaging Design - Opportunity for packaging companies to create innovative gum packaging designs.
2. Confectionery Industry - Opportunity for confectionery companies to incorporate unique packaging designs in their gum products.
3. Travel Accessories - Opportunity for travel accessory companies to create packaging that allows people to easily carry gum while on the go.
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