The Fongcha Tea Branding Uses Abstractism to Communicate Calm
Rebecca Byers — January 22, 2016 — Lifestyle
References: thedieline
Fongcha Tea is an elegant tea brand that boasts ethereal, serene packaging designed to evoke feelings of calmness and relaxation. Based in Taiwan, Fongcha Tea uses packaging to help its product range stand out in a crowded market.
Aimed at transporting consumers to a serene place, the brand's logo is a bright green outline of an abstracted animal that adds a bit of whimsy to the entire experience. Otherwise, the packaging is sleek in black and white aside from the labels that feature brightly colored abstracted landscapes. In using delicate, haphazard illustrations in juxtaposition to the severe lines of the boxy packaging itself, the designer Nio Ni is able to recall the contentedness of passive childhood daydreaming.
Aimed at transporting consumers to a serene place, the brand's logo is a bright green outline of an abstracted animal that adds a bit of whimsy to the entire experience. Otherwise, the packaging is sleek in black and white aside from the labels that feature brightly colored abstracted landscapes. In using delicate, haphazard illustrations in juxtaposition to the severe lines of the boxy packaging itself, the designer Nio Ni is able to recall the contentedness of passive childhood daydreaming.
Trend Themes
1. Serene Packaging - Opportunity for other brands to use calming packaging designs to stand out in the crowded market.
2. Abstracted Illustrations - Opportunity for designers to create unique and whimsical illustrations that evoke emotions in consumers.
3. Ethereal Branding - Opportunity for brands to create a sense of escapism through their branding and product design.
Industry Implications
1. Tea Industry - Other tea brands can differentiate themselves through their packaging and branding design.
2. Packaging Industry - Opportunity for packaging design companies to create innovative and unique packaging designs for brands.
3. Design Industry - Opportunity for designers to create unique and effective visual branding strategies for companies in various industries.
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