Barbon is an Elegant New Range of Mens Grooming Products
Rebecca Byers — January 21, 2016 — Fashion
References: packagingoftheworld
Barbon is a new range under the brand name Caola that includes five elegantly packaged men's grooming products. Boasting sleek box packaging that has a marble pattern, each product is differentiated by a 1-5 number and a pastel hue in what is a clear extension of the progression toward clinical, pharmaceutical inspired skincare branding.
The elegant Barbon set includes a pre-shave treatment, a protective skin foam, after-shave, a nourishing care cream for the skin and a styling wax. The linear packaging concept unifies the line and makes it seem like a selection to be collected rather than selected between.
Barbon succeeds in creating a packaging concept that appears elegant, scientific and modern, all three of which are themes key observed in marketing mens skincare solutions.
The elegant Barbon set includes a pre-shave treatment, a protective skin foam, after-shave, a nourishing care cream for the skin and a styling wax. The linear packaging concept unifies the line and makes it seem like a selection to be collected rather than selected between.
Barbon succeeds in creating a packaging concept that appears elegant, scientific and modern, all three of which are themes key observed in marketing mens skincare solutions.
Trend Themes
1. Elegant Packaging Concept - Barbon's sleek box packaging with a marble pattern showcases the trend towards elegant and modern branding for men's grooming products.
2. Clinical Skincare Branding - Barbon's use of pastel hues and numbering system reflects the trend of clinical, pharmaceutical-inspired branding in the men's grooming industry.
3. Collection-based Selection - Barbon's linear packaging concept encourages consumers to collect the entire range of products, tapping into the trend of curated selections in the men's grooming market.
Industry Implications
1. Men's Grooming Products - Barbon's sophisticated range of men's grooming products is disrupting the traditional market by offering elegant packaging and a clinical branding approach.
2. Skincare Industry - Barbon's use of clinical skincare branding and emphasis on product effectiveness creates disruptive innovation opportunities in the skincare industry.
3. Packaging and Design Industry - Barbon's sleek and modern packaging concept presents opportunities for the packaging and design industry to create innovative solutions for men's grooming products.
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