The 'Bach to Rock' Program Relies on Grassroots Marketing
Katherine Pendrill — January 21, 2016 — Marketing
References: b2rmusic & bachtorockfranchise
'Bach To Rock' is a US-based music school that is designed for children of all ages. What makes the program so unique is that it has generated a loyal following through grassroots marketing. Unlike other franchises, this company uses the power of music to promote what it is selling.
Bach To Rock is a franchise business with locations in several different cities throughout the US. Every time a new location is opened, the school integrates itself into the community with grassroots marketing. This largely involves holding free concerts where students from the program have an opportunity to show off their skills. This appraoch gives potential clients a preview of what to expect from the program while also generating brand awareness.
While most companies rely on paid media to promote their product, Bach To Rock has the unique opportunity to showcase its product publicly for free. As VP of Marketing Angela Sakell explains, "We are out in the community showing them what we do."
Bach To Rock is a franchise business with locations in several different cities throughout the US. Every time a new location is opened, the school integrates itself into the community with grassroots marketing. This largely involves holding free concerts where students from the program have an opportunity to show off their skills. This appraoch gives potential clients a preview of what to expect from the program while also generating brand awareness.
While most companies rely on paid media to promote their product, Bach To Rock has the unique opportunity to showcase its product publicly for free. As VP of Marketing Angela Sakell explains, "We are out in the community showing them what we do."
Trend Themes
1. Grassroots Marketing - The success of Bach To Rock shows that grassroots marketing can be a highly effective strategy in creating brand awareness and generating a loyal following.
2. Music-based Education - Bach To Rock's music-focused approach to education is a trend that may gain popularity as more parents seek alternative learning experiences for their children.
3. Community Integration - Bach To Rock's strategy of integrating themselves into the local community through free concerts and public events presents an opportunity for other businesses to follow suit and foster better relationships with potential customers.
Industry Implications
1. Music Education - Other music education companies can take inspiration from Bach To Rock's unique approach to marketing and consider implementing grassroots marketing in their own communities.
2. Franchise Operations - Bach To Rock sets an example for franchise businesses by demonstrating the benefits of grassroots marketing in community building and brand awareness.
3. Alternative Education - As the trend towards alternative education solutions continues, there may be an opportunity for more companies to explore the combination of music and education as a unique offering.
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