Naturally Clicquot is Veuve's New Environmental Initiative
Rebecca Byers — January 5, 2016 — Eco
References: thedieline
Naturally Clicquot is the latest offering from Veuve Clicquot that boasts insanely cool packaging derived from the skin of grapes used to make the champagne. The biodegradable packaging design is sure to win over more fans for a brand that has gained trust based on its consistent quality taste.
Naturally Clicquot aims to achieve what the brand describes as an "integral part in our striving for innovation and excellence," and follows the brand's innovative potato starch-based packaging used in 2013 and 2014.
In order to create the unique packaging concept, Veuve Clicquot transforms the grape's skin into a bio-based material that can be added to the mix of recycled paper pulp. The grape skin-derived packaging material is considered an industry first.
Naturally Clicquot aims to achieve what the brand describes as an "integral part in our striving for innovation and excellence," and follows the brand's innovative potato starch-based packaging used in 2013 and 2014.
In order to create the unique packaging concept, Veuve Clicquot transforms the grape's skin into a bio-based material that can be added to the mix of recycled paper pulp. The grape skin-derived packaging material is considered an industry first.
Trend Themes
1. Biodegradable Packaging - Brands could adopt biodegradable materials to reduce waste and appeal to consumers’ growing environmental consciousness.
2. Waste Reduction - More brands could design packaging with sustainable materials to curb the amount of waste that ends up in landfills or oceans.
3. Bio-based Materials - Companies can explore using bio-based materials to reduce their carbon footprint and contribute to a circular economy.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can adopt biodegradable packaging to demonstrate their commitment to sustainability and lessen their environmental impact.
2. Food and Beverage - Restaurants or food delivery services could adopt biodegradable packaging to make themselves more eco-friendly and appeal to consumers’ environmental values.
3. Packaging - Packaging industry could innovate and invest in creating eco-friendly products that meet the demands of sustainability-conscious consumers and brands.
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