This Discreet Packaging Concept Offers Privacy at the Drug Store
Rebecca Byers — January 21, 2016 — Marketing
References: packagingoftheworld
This uniform hygiene packaging concept is designed to avoid the stigma associated with shopping for feminine hygiene products. A student concept designed by Morgan Sterns for her MFA thesis, the fictitious range includes items such as vaginal screening kits, yeast infection treatment, deodorant, personal lubricant and much more.
Designed to offer clarity in an overcluttered, overwhelming portion of the market, the unified hygiene concept includes ultra-minimalist cardboard boxes with discreet labels that don't obviously announce to other shoppers what one is purchasing. The concept included research into how advertising how historically treated women's hygiene products like something should be embarrassed of and attempts to correct this.
This concept can be considered an extension of the interest in maintaining some semblance of privacy in a largely digital era.
Designed to offer clarity in an overcluttered, overwhelming portion of the market, the unified hygiene concept includes ultra-minimalist cardboard boxes with discreet labels that don't obviously announce to other shoppers what one is purchasing. The concept included research into how advertising how historically treated women's hygiene products like something should be embarrassed of and attempts to correct this.
This concept can be considered an extension of the interest in maintaining some semblance of privacy in a largely digital era.
Trend Themes
1. Discreet Packaging - Opportunity for creating packaging solutions that avoid stigma and maintain user privacy.
2. Unified Hygiene Packaging - Opportunity to create cohesive packaging designs that offer clarity in an overwhelming market.
3. Privacy in the Digital Era - Opportunity to address the need for privacy in a predominantly digital world through physical product packaging.
Industry Implications
1. Consumer Packaging - Opportunity for packaging companies to develop discreet and well-designed solutions that cater to personal hygiene products.
2. Feminine Hygiene - Opportunity for manufacturers in the feminine hygiene industry to adopt discreet packaging concepts that reduce stigma and enhance user experience.
3. Advertising and Marketing - Opportunity for marketers to challenge traditional advertising approaches for women's hygiene products and promote a more positive and empowering narrative.
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