The Blue Bottle x Timbuk2 Sabbatical Travel Kit Has Everything
Rebecca Byers — December 29, 2015 — Marketing
References: uncrate
The Blue Bottle x Timbuk2 Sabbatical Travel Kit is everything you need to keep yourself caffeinated with high-quality coffee while on even the most rural of road trips. A collaborative offering from the two cult brands, the Sabbatical Travel Kit is a playful edition that combines elements offered by either brand in previous singular kits.
The Blue Bottle x Timbuk2 Sabbatical Travel Kit includes a Hario drip scale, two Falcon enamelware mugs, a Porlex Mini hand grinder, a Blue Bottle travel dripper, a TSUKI-USAGI kettle and two-ounces of Blue Bottle coffee beans.
The Blue Bottle x Timbuk2 Sabbatical Travel Kit speaks to an interest in kit culture, an extension of DIY culture that shows consumers are interested in purchasing added value kits that make doing-it-yourself a little bit easier and less time-consuming.
The Blue Bottle x Timbuk2 Sabbatical Travel Kit includes a Hario drip scale, two Falcon enamelware mugs, a Porlex Mini hand grinder, a Blue Bottle travel dripper, a TSUKI-USAGI kettle and two-ounces of Blue Bottle coffee beans.
The Blue Bottle x Timbuk2 Sabbatical Travel Kit speaks to an interest in kit culture, an extension of DIY culture that shows consumers are interested in purchasing added value kits that make doing-it-yourself a little bit easier and less time-consuming.
Trend Themes
1. Kit Culture - Consumers are interested in purchasing added value kits that make doing-it-yourself a little bit easier and less time-consuming.
2. Portable Specialty Coffee - There is an increasing demand for high-quality coffee on-the-go, and businesses can capitalize on this by creating products that cater to this market.
3. Collaborative Offerings - Partnerships between cult brands can create unique and desirable products that appeal to consumers looking for something new and different.
Industry Implications
1. Coffee Industry - There are opportunities for businesses to create portable specialty coffee products and capitalize on the increasing demand for high-quality coffee on-the-go.
2. Travel Industry - Businesses can tap into the interest in kit culture and create travel kits that offer added value to consumers traveling on the road or in more rural areas.
3. Collaboration Industry - There are opportunities for businesses to collaborate with other brands and create unique, collaborative offerings that appeal to consumers looking for something new and different.
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