Disney Pop Packaging Sweetly Marries Two Influential Brands
Amelia Roblin — December 30, 2015 — Marketing
References: behance.net & packagingoftheworld
If Coca-Cola and Disney were to collaborate in the most basic and delightful way, the result would be these Disney pop cans by Nacim Shehin. The designer created this iconic family of soft drinks as a branding concept, inspired by his admiration for the strong identities of both of these companies.
With a preference for minimalism, Nacim turned Disney's original and best recognizable characters into simplified color blocks. You can still discern Micky Mouse, Mini Mouse, Daffy Duck, Daisy Duck and Goofy, based on the shapes of their faces and their colorful, defining accessories. Next to each cartoon's head, Coca-Cola is scrawled vertically up the Disney pop cans, written in white and surrounded by a bright background that matches the characters' costume hues. Were these to be produced, their endearing appearances would be yet another consumer draw to the delicious drink.
With a preference for minimalism, Nacim turned Disney's original and best recognizable characters into simplified color blocks. You can still discern Micky Mouse, Mini Mouse, Daffy Duck, Daisy Duck and Goofy, based on the shapes of their faces and their colorful, defining accessories. Next to each cartoon's head, Coca-Cola is scrawled vertically up the Disney pop cans, written in white and surrounded by a bright background that matches the characters' costume hues. Were these to be produced, their endearing appearances would be yet another consumer draw to the delicious drink.
Trend Themes
1. Branded Packaging - There is a trend towards creating packaging that combines two or more brands to create an appealing and recognizable product.
2. Minimalist Branding - Brands are simplifying their branding by creating minimalistic designs to stand out in a crowded market.
3. Nostalgia Marketing - Brands are tapping into nostalgia by reviving classic branding and packaging designs to appeal to consumers' emotions.
Industry Implications
1. Beverage Industry - The beverage industry can create branded packaging that appeal to consumers' emotions and nostalgia by designing minimalist and recognizable graphics.
2. Entertainment Industry - The entertainment industry can collaborate with brands to create merchandise that features their iconic characters in appealing and recognizable packaging.
3. Marketing Industry - The marketing industry can use nostalgia and emotional appeals in branding campaigns by reviving classic designs and collaborating with known brands to create recognizable packaging and designs.
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