This Service Pays Car Owners to Wrap Their Vehicle in an Ad
Katherine Pendrill — January 18, 2016 — Autos
References: wrapify & businessinsider
'Wrapify' is a startup company that pays users to wrap their car in an ad. The service provides drivers will a new way to offset car-related costs without using their vehicle for ride-sharing services such as Uber or Lyft.
When drivers sign up with Wrapify, the company allows them to decide the extent to which their car will be covered in an ad. Users then choose the marketer that they wish to work with. After a deal has been reached, Wrapify pays car owners a monthly amount until the end of their contract. This amount is based on how long a driver spends in the car, how populated their area or if the car spends long periods of time in high-traffic locations.
Like many other services, Wrapify takes advantage of the sharing economy to help put money in the pocket of car owners.
When drivers sign up with Wrapify, the company allows them to decide the extent to which their car will be covered in an ad. Users then choose the marketer that they wish to work with. After a deal has been reached, Wrapify pays car owners a monthly amount until the end of their contract. This amount is based on how long a driver spends in the car, how populated their area or if the car spends long periods of time in high-traffic locations.
Like many other services, Wrapify takes advantage of the sharing economy to help put money in the pocket of car owners.
Trend Themes
1. User-generated Advertising - Opportunities for brands to leverage user-generated content in creative advertising campaigns.
2. Innovative Compensation Models - Introducing new ways to compensate individuals that offer exclusive and creative solutions.
3. Collaborative Marketing - Bringing together brands, agencies, and individuals for unique marketing opportunities.
Industry Implications
1. Automotive Industry - Car companies could leverage the Wrapify platform to increase brand visibility and drive revenue.
2. Marketing and Advertising Industry - Opportunities for agencies to embrace alternative marketing strategies and reach a wider audience.
3. Gig Economy - Peer-to-peer platforms could expand their offerings to include user-generated advertising opportunities.
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