Moonberry Branding Was Lovingly Crafted for a Creative Agency's Clients
Amelia Roblin — December 30, 2015 — Lifestyle
References: moontroops & packageinspiration
The creation of Moonberry wine and its packaging is a beautiful example of how gift giving should be. The creative agency Moon Troops of Lithuania set out to make special edition wines as presents for their clients at Christmastime, determined to carry out as handmade a method as possible.
Sourcing locally produced raspberry wine, the team set out to design mystical and earthy packaging. Fine cherry wood was used for the labels, decorated in a digitally illustrated landscape that features an antlered deer and a dark moon. Additional stickers were applied by hand, and the pine gift boxes were hand-stained and stencilled. Moon Troops' making of Moonberry wine emphasizes what a treasure handmade items are, especially in an age when so many manufacturers offer custom orders and consequently minimal effort.
Sourcing locally produced raspberry wine, the team set out to design mystical and earthy packaging. Fine cherry wood was used for the labels, decorated in a digitally illustrated landscape that features an antlered deer and a dark moon. Additional stickers were applied by hand, and the pine gift boxes were hand-stained and stencilled. Moon Troops' making of Moonberry wine emphasizes what a treasure handmade items are, especially in an age when so many manufacturers offer custom orders and consequently minimal effort.
Trend Themes
1. Handmade Packaging - The trend of creating handmade packaging for products can provide new business opportunities in the luxury and gifting industry.
2. Digital Illustration - The trend of using digital illustration in packaging design can provide disruptive innovation in the food and beverage packaging industry.
3. Local Sourcing - The trend of locally sourcing ingredients for products can provide opportunities for businesses in the food and wine industry to showcase unique flavors and regional specialties.
Industry Implications
1. Luxury Goods Industry - The luxury goods industry can benefit from integrating handmade elements in their packaging and products, thereby increasing brand value and distinguishing themselves from mass-market competition.
2. Food and Beverage Packaging Industry - The food and beverage packaging industry can disrupt the market by incorporating more digital illustration and design elements to stand out on the shelf.
3. Wine Industry - The wine industry can benefit from locally sourcing ingredients and utilizing handmade touches in their packaging, emphasizing the unique and bespoke nature of their products.
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