The Packaging for MOMENTUM Pods are Inspired by Blank Canvases
Rebecca Byers — January 8, 2016 — Lifestyle
References: thedieline
MOMENTUM Pods is a Spanish coffee brand boasting an elegant chalkboard art-inspired packaging scheme. Available in several varieties and flavors, the MOMENTUM Pods packaging design was inspired by the casual chalkboard signs one might see outside of a coffee shop. The designs were created by Grantipo, who used delicate illustrations to accent the colorful text and imagery that denote the particular variety of coffee contained in the box.
Each box of MOMENTUM Pods includes 10 capsules of coffee and represent the traditional practice of tasting formulations in development and taking note of the results of various modifications on a slate board. Inspired by experimental nature of coffee production, the unique packaging scheme speaks to the quality of the product by recalling imagery associated with one's local coffee bar.
Each box of MOMENTUM Pods includes 10 capsules of coffee and represent the traditional practice of tasting formulations in development and taking note of the results of various modifications on a slate board. Inspired by experimental nature of coffee production, the unique packaging scheme speaks to the quality of the product by recalling imagery associated with one's local coffee bar.
Trend Themes
1. Chalkboard Packaging - Opportunity for brands to incorporate chalkboard-inspired designs into their packaging to create an elegant and artisanal feel.
2. Art-inspired Branding - Brands can leverage delicate illustrations and colorful text to create visually appealing and memorable packaging designs.
3. Product Varieties and Flavors - Brands can offer a diverse range of product varieties and flavors to cater to consumers' preferences and provide a unique coffee tasting experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore unique packaging designs and innovative flavor profiles to enhance their products' visual appeal and taste.
2. Coffee - Coffee industry players can adopt chalkboard-inspired packaging to differentiate themselves and evoke a sense of coffee shop culture and quality.
3. Design and Advertising - The design and advertising industry can offer their expertise to brands seeking to create eye-catching and art-inspired packaging designs that stand out on store shelves.
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