Red Bull is Honoring Cherry Blossom Season with The Spring Edition
Malika Renee Butss — January 10, 2016 — Marketing
References: en.rocketnews24 & chiclaunches
Just ahead of cherry blossom season, Red Bull has announced that it will be launching the world's first sakura-flavored beverage. Complete with pink packaging, the energy drink company will be honoring Japan's spring season.
Cherry blossom season is one of the most beautiful times of the year. To celebrate this occasion, Red Bull is unleashing a new energy drink flavor as well as new branding. Simply called The Spring Edition, this brand new beverage is made with cherry blossoms and packaged in a pink and silver can.
This limited Red Bull beverage will begin to retail exclusively in Japan on February 16th, 2016. For those who can't wait, select convenience stores will begin retailing the beverage on the 9th of February in a two-piece set that includes Red Bull’s grape-flavored Blue Edition, which was released last October.
Cherry blossom season is one of the most beautiful times of the year. To celebrate this occasion, Red Bull is unleashing a new energy drink flavor as well as new branding. Simply called The Spring Edition, this brand new beverage is made with cherry blossoms and packaged in a pink and silver can.
This limited Red Bull beverage will begin to retail exclusively in Japan on February 16th, 2016. For those who can't wait, select convenience stores will begin retailing the beverage on the 9th of February in a two-piece set that includes Red Bull’s grape-flavored Blue Edition, which was released last October.
Trend Themes
1. Sakura Flavored Beverages - Opportunity for beverage companies to create unique and seasonal flavors using cherry blossom as an inspiration.
2. Seasonal Packaging - Brands can create limited edition packaging designs to align with specific seasons or holidays to attract consumers looking for novelty.
3. Limited Edition Releases - Creating limited edition products can generate excitement and exclusivity, encouraging consumers to make a purchase before the product is no longer available.
Industry Implications
1. Beverage Industry - Companies operating in the beverage industry can capitalize on the trend of unique and seasonal flavors, such as sakura, to attract new customers and create buzz around their products.
2. Packaging Industry - The growing demand for seasonal and limited edition packaging designs provides opportunities for companies in the packaging industry to partner with brands and create eye-catching designs that appeal to consumers.
3. Convenience Store Industry - Convenience stores can take advantage of limited edition releases by partnering with beverage companies to offer exclusive bundles or early access to products, driving foot traffic and sales.
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