Printpack's Portable Snack Wrapper Encourages Eating in Moderation
Laura McQuarrie — January 14, 2016 — Lifestyle
References: printpack & confectionerynews
Portable snack packaging is often only designed to last a single use, but many brands are responding to a desire for resealable containers that are more in line with a consumer's desire to snack frequently throughout the day. Printpack is one manufacturer that's empowering its clients and in turn, consumers, by providing options packaging systems that influence portion control.
Printpack developed a packaging concept called 'Full Access Reseal-It," which allows consumers to eat in moderation. This innovative packaging system is likened to a packet of wet baby wipes, which must be resealed in order to prevent them from drying out.
While it's possible for consumers to simply fold over a candy bar's packaging, Printpack developed this portable snack packaging in order to prevent sticky messes and contamination.
Printpack developed a packaging concept called 'Full Access Reseal-It," which allows consumers to eat in moderation. This innovative packaging system is likened to a packet of wet baby wipes, which must be resealed in order to prevent them from drying out.
While it's possible for consumers to simply fold over a candy bar's packaging, Printpack developed this portable snack packaging in order to prevent sticky messes and contamination.
Trend Themes
1. Resealable Snack Packaging - The trend of resealable snack packaging allows consumers to eat in moderation and avoid contamination.
2. Portion Control Packaging - The trend of portion control packaging helps consumers manage their snacking habits and encourages healthier choices.
3. Convenience Packaging - The trend of convenient snack packaging enables consumers to snack on-the-go and enjoy their favorite treats anytime.
Industry Implications
1. Food & Beverage Packaging - There is an opportunity for disruptive innovation in the food and beverage packaging industry by introducing new resealable and portion control packaging solutions.
2. Consumer Goods - The consumer goods industry can benefit from disruptive innovation in the form of convenient and portable snack packaging that meets the demands of modern snacking habits.
3. Packaging Technology - Innovative packaging technology holds potential for disrupting the market with resealable solutions that enhance convenience and freshness.
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