CIRKA Distilleries is a Montreal-based Brand Making Craft Vodka
Rebecca Byers — January 5, 2016 — Lifestyle
References: thedieline
CIRKA Distilleries is a Montreal-based craft vodka brand boasting an engaging, high-end packaging scheme. The luxe-feeling craft vodka bottle was designed by Compagnie & Cie, also based in Montreal, who also created a range of promotional marketing materials like business cards and a website for the indie distillery.
The logo for CIRKA Distilleries is particularly eye-catching, featuring a male deer with a barrel as its torso. Combining imagery from the prohibition era and Canada's expansive natural landscapes, CIRKA Distilleries' visual branding will engage the discerning spirits connoisseur who is looking for something different that will take at-home craft cocktails to another level.
In addition to vodka, CIRKA Distilleries currently produces vodka, gin and whiskey and is inspired by Quebec's rich supply of natural resources, such as corn, malt, rye and botanicals from the Boreal forest.
The logo for CIRKA Distilleries is particularly eye-catching, featuring a male deer with a barrel as its torso. Combining imagery from the prohibition era and Canada's expansive natural landscapes, CIRKA Distilleries' visual branding will engage the discerning spirits connoisseur who is looking for something different that will take at-home craft cocktails to another level.
In addition to vodka, CIRKA Distilleries currently produces vodka, gin and whiskey and is inspired by Quebec's rich supply of natural resources, such as corn, malt, rye and botanicals from the Boreal forest.
Trend Themes
1. Craft Spirits - There is a growing trend towards artisanal, small-batch and locally sourced spirits produced by independent distilleries like CIRKA.
2. High-end Packaging - Luxury packaging and innovative labeling designs can help craft distilleries differentiate themselves in an increasingly crowded and competitive market, as seen in CIRKA Distilleries' visually appealing packaging scheme.
3. Natural Ingredients - Consumers are increasingly seeking spirits that are made from natural, locally sourced ingredients, such as the corn, malt, rye and botanicals used by CIRKA Distilleries to produce their vodka, gin and whiskey.
Industry Implications
1. Alcohol - The rise of craft distilleries is disrupting the traditional alcohol industry by providing consumers with unique and locally sourced options, such as CIRKA Distilleries' artisanal spirits.
2. Packaging - Luxury packaging and creative labeling designs are becoming a crucial aspect of branding and marketing for craft distilleries, as seen in CIRKA Distilleries' high-end and visually appealing bottle design.
3. Local Agriculture - Independent distilleries, like CIRKA Distilleries, are sourcing locally grown ingredients for their spirits, driving demand for regional agriculture and creating new opportunities for small farmers.
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