Claudia Lepesqueur Explores a Kiehl's Beard Subcategory in Men's Care
Meghan Young — May 24, 2016 — Fashion
References: behance.net & packagingoftheworld
The beard isn't going anywhere, so brands that deal in skin care -- especially men's care -- should step up their products to address this popular facial hair fad. After all, it's a growing industry that people will be losing out on if they don't jump right into it. Enter Kiehl's Beard. Kiehl's Beard is a concept line for the beloved brand.
Conceived by Claudia Lepesqueur as a student project, the Kiehl's Beard collection embraces quality products for quality facial hair. From beard oils that address all kinds of hair to conditioner and even a shine treatment, men will be able to enjoy the best facial hair yet thanks to this line. Of course, the Kiehl's Beard collection doesn't exist just yet. Perhaps after seeing this concept, however, it will.
Conceived by Claudia Lepesqueur as a student project, the Kiehl's Beard collection embraces quality products for quality facial hair. From beard oils that address all kinds of hair to conditioner and even a shine treatment, men will be able to enjoy the best facial hair yet thanks to this line. Of course, the Kiehl's Beard collection doesn't exist just yet. Perhaps after seeing this concept, however, it will.
Trend Themes
1. Beard Care Products - The increasing popularity of beards is creating a growing demand for innovative and high-quality beard care products.
2. Men's Grooming - With the constant evolution of fashion and personal style trends, men's grooming has become a rapidly expanding industry with a variety of new and unique product opportunities.
3. Brand Concept Development - Brands are finding unique ways to differentiate themselves in an increasingly crowded market by exploring new product concepts and categories.
Industry Implications
1. Personal Care Industry - As the trend of beard grooming continues to grow, the personal care industry has the opportunity to develop specialized products for this emerging consumer market.
2. Cosmetics Industry - The cosmetics industry can target the growing market of men who are interested in grooming products with innovative and unique offerings specifically designed for beard maintenance.
3. Marketing and Advertising Industry - As new concepts around men's grooming and beard care emerge, the marketing and advertising industry can play a critical role in positioning these brands effectively within the market and driving consumer engagement.
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