The Nescafe Cafe Menu Line Mimics In-store Java Blends
References: nestle.co.nz & amazon
The Nescafe Cafe Menu mimics the taste of traditional cafe blends in an instantaneous manner. The brand's premium coffee beans are featured in the line that is available in diverse subsets including dark chocolate, butterscotch latte and hot chocolate, allowing for personalized flavor.
Nescafe encourages consumers to try out the on-the-go packets when "...relaxing with your favourite magazine or taking five minutes while the kids are entertained." No matter the occasion, the product promises to deliver an authentic in-store experience in an expedient manner.
In addition to the expansive taste range, the Cafe Menu is also available in cappuccino, flat white and mocha formats. This proves that few compromises need to be made when consuming coffee at home.
Nescafe encourages consumers to try out the on-the-go packets when "...relaxing with your favourite magazine or taking five minutes while the kids are entertained." No matter the occasion, the product promises to deliver an authentic in-store experience in an expedient manner.
In addition to the expansive taste range, the Cafe Menu is also available in cappuccino, flat white and mocha formats. This proves that few compromises need to be made when consuming coffee at home.
Trend Themes
1. Instantaneous Coffee - The trend of instant coffee packets allows for a convenient and authentic in-store coffee experience at home.
2. Personalized Flavor - The trend of offering diverse subsets of flavors in coffee packets allows consumers to personalize their coffee experience.
3. Cafe Blends at Home - The trend of replicating traditional cafe blends at home provides opportunities for businesses to disrupt the coffee industry.
Industry Implications
1. Coffee Packaging - The coffee packaging industry can capitalize on the trend of instantaneous coffee packets by developing innovative packaging solutions.
2. Cafe Chains - Cafe chains can seize the trend of replicating cafe blends at home by offering their own branded coffee packets for consumers to enjoy outside their stores.
3. Home Coffee Machines - Home coffee machine manufacturers can tap into the trend of personalized flavor by creating machines that can brew coffee from a wide range of flavors and subsets.
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