The Countryside Hotel Offers Refunds to Guests Who Divorce
Pedro Gaspar Fernandes — April 17, 2017 — Marketing
References: france24
A Swedish hotel chain is offering guests a refund -- but with strings attached: you only qualify if you get divorced in the year following your stay. The Countryside luxury hotel group designed this refund to make people understand and think more about the degree to which it is important to invest in one's relationship.
The offer is open to all couples legally married and staying in the same room. The Countryside went beyond the simple loyalty program as a motivating factor and opted to send a message instead.
This way, the hotel shows how much it cares and values long-term relationships, as well as the power of commitment, because when you commit to the people and things that are truly important to you, your relationships will improve. This initiative will serve also to improve guest awareness of this core value.
The offer is open to all couples legally married and staying in the same room. The Countryside went beyond the simple loyalty program as a motivating factor and opted to send a message instead.
This way, the hotel shows how much it cares and values long-term relationships, as well as the power of commitment, because when you commit to the people and things that are truly important to you, your relationships will improve. This initiative will serve also to improve guest awareness of this core value.
Trend Themes
1. Relationship-based Refunds - Opportunity to offer unique incentives for customers that are tied to their relationship status.
2. Value-based Loyalty Programs - Exploring loyalty programs that send a message and align with core values to enhance customer experience.
3. Promoting Commitment and Long-term Relationships - Fostering a culture of commitment and emphasizing the importance of investing in relationships for long-term success.
Industry Implications
1. Hospitality - Hotels and resorts can create innovative refund programs that reward and motivate customers based on their relationship status.
2. Travel - Travel agencies and vacation platforms can explore unique loyalty programs that align with customer values and promote commitment.
3. Relationship Coaching - Opportunity for relationship coaches and counseling services to partner with hotels and offer specialized programs for couples staying at hotels.
1.8
Score
Popularity
Activity
Freshness
