Brands are creating virtual showrooms to sell their products
Trend - Virtual showrooms are increasingly popular as brands look for creative ways to stay on consumers' minds amidst changed shopping habits. These include everything from virtual reality-based car showings to app-based digital stylists.
Insight - Consumers' changed shopping habits include doing the majority of their purchases online, and are now seeking out brands that are able to give them the most reliable and detailed information in order for them to feel confident confirming their orders. This is particularly true when it comes to making larger purchases.
Insight - Consumers' changed shopping habits include doing the majority of their purchases online, and are now seeking out brands that are able to give them the most reliable and detailed information in order for them to feel confident confirming their orders. This is particularly true when it comes to making larger purchases.
Workshop Question - How is your brand prioritizing the virtual showing experience?
Trend Themes
1. Virtual Showrooms - Virtual showrooms are increasingly popular as brands look for creative ways to stay on consumers' minds amidst changed shopping habits.
2. Advanced Virtual Shopping Experiences - As more consumers opt to shop online, businesses are offering innovative digital solutions such as augmented reality and 360° views for optimal virtual shopping experiences.
3. Digital Stylist Stores - Fashion brands are enabling clients to experience personalized virtual showroom experiences with the help of digital stylist stores.
Industry Implications
1. Retail Industry - Retail industry professionals can leverage virtual showroom technology to create immersive and engaging shopping experiences in response to changing consumer behavior.
2. Home Appliance Industry - Home appliance businesses can provide customers with a detailed and interactive viewing of their products through 360° tours and augmented reality on virtual platforms.
3. Luxury Fashion Industry - Luxury fashion brands can integrate digital stylist stores to help replicate the in-person specialized experiences of personalized showrooms offered by the brand.
