Skincare brands formulate to be used in the morning
Trend - With overnight masks being popular, some skincare brands are doing something new by offering masks that are formulated to be used as part of morning skincare routines. These masks offer benefits like brightening and de-puffing.
Insight - The skincare industry's popularity among consumers has resulted in increasingly specific and targeted routines. Having more knowledge and understanding of ingredients and formulas in this space than ever before, consumers seek out brands and products that cater to their specific needs, preferences and rituals when it comes to caring for their skin.
Insight - The skincare industry's popularity among consumers has resulted in increasingly specific and targeted routines. Having more knowledge and understanding of ingredients and formulas in this space than ever before, consumers seek out brands and products that cater to their specific needs, preferences and rituals when it comes to caring for their skin.
Workshop Question - How can your brand be more targeted in its product offerings?
Trend Themes
1. Morning Masks - The popularity of morning skincare routines inspires brands to offer masks that are formulated for morning use.
2. Multi-function Masks - Masks that offer multiple benefits, such as being a serum, moisturizer, face mask and makeup primer, are becoming popular among consumers looking for easy-to-use and time-saving products.
3. Eco-friendly Masks - Brands are offering masks made from natural and eco-conscious ingredients to appeal to consumers' increasing awareness of environmental concerns.
Industry Implications
1. Skincare Industry - The skincare industry is increasingly specific and targeted, with consumers seeking out brands and products to cater to their specific needs, preferences and rituals when it comes to caring for their skin.
2. Beauty Industry - The beauty industry is responding to consumers' desire for time-saving and multi-function products that can fit into their busy schedules.
3. Sustainability Industry - The sustainability industry is increasingly important to consumers, who are looking for eco-friendly and natural products that minimize their impact on the environment.
