Home kitchen products are increasingly becoming compostable
Trend - Emerging brands are increasingly prioritizing sustainability, with the kitchen space being an upcoming priority when it comes to being eco-friendly. Compostable products are increasingly common in this industry, with everything from cutlery to cling wrap now being biodegradable.
Insight - With growing awareness about climate change and its consequences has come the desire among consumers to tweak their lifestyles in order to reduce their personal impact on the environment. For the most part, living an entirely eco-friendly life can be difficult for most people--so the average eco-conscious consumer looks for micro and/or macro lifestyle changes they can make to do their part.
Insight - With growing awareness about climate change and its consequences has come the desire among consumers to tweak their lifestyles in order to reduce their personal impact on the environment. For the most part, living an entirely eco-friendly life can be difficult for most people--so the average eco-conscious consumer looks for micro and/or macro lifestyle changes they can make to do their part.
Workshop Question - How is your brand helping its customers prioritize sustainability?
Trend Themes
1. Compostable Kitchen Products - Emerging brands are developing sustainable, compostable alternatives to traditional kitchen products, as consumers seek to reduce their environmental footprint.
2. Waste Reduction Solutions - Consumers are seeking efficient, low-mess solutions for reducing food and product waste at home, opening up opportunities for innovative businesses.
3. Plant-based Alternatives - The popularity of plant-based diets is driving the development of plant-based materials that can replace traditional plastics and other products.
Industry Implications
1. Home Goods - Brands in the home goods industry can develop compostable and waste-reducing products to appeal to eco-conscious consumers.
2. Sustainability - Sustainability-focused companies have opportunities to innovate and offer new waste-reducing and plant-based alternatives across multiple industries.
3. Food and Beverage - Restaurants and food industry companies can implement composting and waste-reducing solutions to appeal to eco-conscious customers and reduce their environmental footprint.
8 Featured, 69 Examples:
238,812 Total Clicks
Date Range:
Apr 19 — Aug 21
Trending:
V. Hot
Consumer Insight Topics:
