Traditional household management is now being adapted with COVID safety measures
Trend - Household management tasks are increasingly being handled with COVID-19 safety protocols in mind, with brands helping along the way. These include everything from virtual plumbing businesses to bulk grocery deliveries.
Insight - The ongoing pandemic has changed how parents, caregivers and people who run households manage both day-to-day household tasks, as well as the recreational tasks that make a home fun for its inhabitants. Now, household management has extra layers of security attached to it as people look to stay responsible in a post-COVID world.
Insight - The ongoing pandemic has changed how parents, caregivers and people who run households manage both day-to-day household tasks, as well as the recreational tasks that make a home fun for its inhabitants. Now, household management has extra layers of security attached to it as people look to stay responsible in a post-COVID world.
Workshop Question - How is your brand helping customers navigate a still-changed world?
Trend Themes
1. Covid-safe Household Management - The ongoing pandemic has added extra layers of security to household management tasks, creating opportunities for brands to offer virtual services and contactless solutions.
2. Service Robotics - The COVID-19 pandemic has led to an increased demand for service robots, with household robots providing contactless solutions to many consumer needs such as cleaning and cooking.
3. Virtual Home Services - Virtual platforms that provide step-by-step guidance via video call for household issues like plumbing are gaining popularity, offering people a safe and cost-effective solution during the pandemic.
Industry Implications
1. Home Services - Home service companies offering COVID-safe options such as virtual consultations, contactless servicing, and home automation solutions using service robots can thrive in the current market.
2. Retail - Grocery and retail stores that offer bulk delivery partnerships and expand their delivery range to cover more areas can attract consumers looking for convenient and affordable ways to stock up without leaving home.
3. Digital Home Displays - Consumer electronics companies that offer familial digital displays to manage household tasks and schedules in a stylish and organized way can capitalize on the growing need for household management tools in the digital age.
