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Baby Boomer Hobbyism

Aging consumers pick up increasingly niche hobbies during the pandemic

Trend - Hobbyism is the concept of turning typically mundane aspects of one's daily life into hobbies by becoming experts in these areas. Particularly popular during the pandemic, hobbyism is an offshoot of the Prosumerism Megatrend. Recently, the Baby Boomer generation has engaged in this behavior alongside younger generations.

Insight - Baby Boomers, particularly Neo Boomers who belong to the younger part of the cohort, are known to enjoy new experiences and seek out ways to stay busy, even during retirement. This desire to continue evolving was even more pronounced during the pandemic. This aging demographic was recognized as more at-risk and, therefore, likely living in a more restricted manner. In the absence of opportunities to see friends and family, this generation turned to self-education through hobbyism.
Workshop Question - How can you keep up with an increasingly digital aging demographic?
Trend Themes
1. Hobbyism - As the Baby Boomer generation seeks new experiences and self-education opportunities, businesses can create specialized products or services that meet their unique interests and needs.
2. Senior-focused Fitness Programs - Health and wellness businesses can create fitness programs that target older generations, such as Hockey Fans in Training's Hockey FIT, Yoga for Seniors & Adults, and Life Time's ARORA, to help seniors maintain their health and independence.
3. Elderly-friendly Technology - To enhance the quality of life for older generations, technology-based businesses can focus on creating user-friendly and intuitive products like Arkadium's Advantage gaming subscription or Islabikes' eJanis and eJimi e-bikes.
Industry Implications
1. Health and Wellness - Businesses in the health and wellness industry can take advantage of the growing market of older generations seeking fitness programs and activities that cater to their needs.
2. Technology - Innovative technology-based businesses can create products and services that make life easier, more accessible, and enjoyable for seniors and older adults.
3. Recreation and Entertainment - Industries that offer entertainment and recreational activities, such as gaming and cycling businesses, can reach a wider demographic by creating products and services that are accessible, enjoyable, and user-friendly for all ages.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 84 Examples:
154,549 Total Clicks
Date Range:
Feb 19 — Sep 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fashionable Boomer Marketplaces
Fashionable Boomer Marketplaces
VNV Brings the Joy of Getting Dressed to Mature Women
There are many online fashion marketplaces that target Gen Z shoppers but VNV stands out by specifically speaking to women over 40. Founded by a Millennial and a Baby Boomer, VBV was conceptualized... MORE
Baby Boomer-Friendly E-Bikes
Baby Boomer-Friendly E-Bikes
Islabikes Launches Two New E-Bikes Designed for an Older Generation
Islabikes, a brand formerly specializing in children’s bicycle design, has launched two new e-bike models built specifically for the boomer population. The ‘eJanis’ and ‘eJimi&... MORE
Active Aging Programs
Active Aging Programs
ARORA Helps Baby Boomers Stay Active, Healthy, Fit & Social
Life Time’s ARORA was created for Baby Boomers and other active agers who want to be healthy, fit and social every day of their lives. The ARORA programs and activities are now available... MORE
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
The Apothecarium is a high-end cannabis dispensary in San Francisco which is frequented by boomer and senior clients. As a result, the staff is highly trained to interact, understand and offer... MORE
play_circle_filledElderly Exercise Machines
Elderly Exercise Machines
PhysioPedal is an Assisted Cycling Therapy Machine for the Elderly
PhysioPedal by Nobol is the innovative, cordless, portable and self-peddling Assisted Cycling Therapy Machine designed specifically for the elderly and sedentary and it offers an effortless way to... MORE
Boomer-Centric Virtual Health Platforms
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
Project Three Six Twelve is a virtual health platform geared toward women 40 and over. Offering weekly and quarterly membership options, the platform was developed by the company’s “... MORE
Boomer-Targeted Yoga Apps
Boomer-Targeted Yoga Apps
Yoga for Seniors & Adults is an App that Helps with Mobility
Yoga for Seniors & Adults is an app developed to help users increase their flexibility and mobility at levels that are suitable to their comfort. The stretches are specific for adults and seniors,... MORE
Elderly-Friendly Gaming Subscriptions
Elderly-Friendly Gaming Subscriptions
'Arkadium Advantage' Makes Gaming Accessible to the Elderly
‘Arkadium’ has launched a new elderly-friendly gaming subscription service that provides easy opportunities for elders to enjoy casual gaming. ‘Arkadium Advantage’ is a... MORE
Purpose-Driven Boomer Vacations
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
One of the ways that Baby Boomers are satisfying their wanderlust in a cost-effective way is with volunteer vacations. Discover Corps is one such volunteer travel company that offers a meaningful... MORE
play_circle_filledHealth-Focused Hockey Programs
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
Hockey FIT is a lifestyle program that is geared to keep men between the ages of 35 and 65 healthy and active. The initative is launched thanks to Hockey Fans in Training (FIT) and the Red Deer... MORE

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