Clothing brands expand their portfolio with the addition of home good products
Trend - Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.
Insight - Consumers are increasingly working from home, resulting in a desire to upgrade their living space. These individuals are looking for affordable ways to invest in the decor and functionality of their home. Thus, there is a greater need for cost-accessible options for those who can't afford home redesigns and renovations.
Insight - Consumers are increasingly working from home, resulting in a desire to upgrade their living space. These individuals are looking for affordable ways to invest in the decor and functionality of their home. Thus, there is a greater need for cost-accessible options for those who can't afford home redesigns and renovations.
Workshop Question - How can your brand expand its products or services to meet consumer needs?
Trend Themes
1. Fashion-home Goods Fusion Trend - Fashion brands expanding their offering by adding home goods to their portfolio is a growing trend resulting from consumers' need for affordability and an upgrade in their living space due to working from home.
2. Sustainability-focused Home Collections Trend - Several fashion brands are launching sustainable home collections as part of their commitment to environmental responsibility, presenting innovation opportunities for eco-friendly materials, and supply chain partnerships.
3. Accessible Decor Collections Trend - Retailers are launching affordable decor collections like the Gap Home line to target homeowners and college students and tap into the growing demand for high-quality but cheap home essentials.
Industry Implications
1. Fashion Industry - Fashion labels are expanding into the home industry and creating fusion products, presenting opportunities to develop new partnerships and innovative designs.
2. Home Decor and Furnishing Industry - The rise of sustainability-focused home collections and accessible decor collections presents several innovation opportunities for companies to create eco-friendly materials, design new products, and develop partnerships with fashion retailers.
3. Retail Industry - The opening of H&M's first-ever Home store and expansion of Gap into the home industry is a response to the growing demand for affordable and quality home decor, presenting opportunities to meet this demand by launching new collections or stores.
4 Featured, 36 Examples:
115,528 Total Clicks
Date Range:
Nov 20 — Aug 21
Trending:
Warm
Consumer Insight Topics:
