Fiat Chrysler Launches a Virtual Concert Series on Facebook Live
Daniel Johnson — April 20, 2020 — Tech
References: prnewswire & mobilemarketer
Fiat Chrysler Automobiles recently moved to sponsor a virtual concert series which will be hosted on Facebook Live. The virtual concert series will be a collaborative effort between the auto manufacturer and Interscope Records, in order to entertain the vast amount of people remaining home due to COVID-19.
The concerts will consist of a 30-minute Facebook Lie Watch party, where the artist will play from their homes. After the concert, a Question and Answer period will take place where fans can submit questions using the hashtag, #TogotherAtHome.
Some of the notable artists who are participating include X Ambassadors, Dermot Kennedy, as well as Ari Lennox. Overall, the concert series may be well attended as many people are searching for entertainment.
Image Credit: Fiat Chrysler Automobiles
The concerts will consist of a 30-minute Facebook Lie Watch party, where the artist will play from their homes. After the concert, a Question and Answer period will take place where fans can submit questions using the hashtag, #TogotherAtHome.
Some of the notable artists who are participating include X Ambassadors, Dermot Kennedy, as well as Ari Lennox. Overall, the concert series may be well attended as many people are searching for entertainment.
Image Credit: Fiat Chrysler Automobiles
Trend Themes
1. Virtual Concerts - Opportunity for artists and brands to engage with fans through live streamed performances.
2. Social Media Engagement - Opportunity for businesses to leverage social media platforms like Facebook Live to connect with their audience.
3. Remote Entertainment - Opportunity to provide entertainment experiences for people who are staying at home due to COVID-19.
Industry Implications
1. Automotive - Opportunity for auto manufacturers to explore partnerships with artists and record labels to create unique experiences for customers.
2. Music - Opportunity for musicians to reach a wider audience and monetize their performances through virtual concerts.
3. Technology - Opportunity for tech companies to develop innovative solutions for enhancing virtual concert experiences, such as interactive features and virtual reality integration.
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