CBD is infused into pet skincare products
Trend - The anti-inflammatory and soothing properties of CBD is now being incorporated into pet skincare products. These include everything from CBD bath bombs designed for pets, to CBD pet grooming collections.
Insight - Pet owners are more frequently seeking out pet-friendly treatments and solutions that mimic the same self-care and wellness routines, formulas and rituals that they themselves take part in. This new approach is because certain rituals and formulas that are familiar to pet parents are seen as more trustworthy for their beloved animals.
Insight - Pet owners are more frequently seeking out pet-friendly treatments and solutions that mimic the same self-care and wellness routines, formulas and rituals that they themselves take part in. This new approach is because certain rituals and formulas that are familiar to pet parents are seen as more trustworthy for their beloved animals.
Workshop Question - How could your brand take inspiration from other industries?
Trend Themes
1. Pet Self-care and Wellness Routines - Pet owners are seeking out pet-friendly treatments and solutions that mimic the same self-care and wellness routines, formulas and rituals that they themselves take part in.
2. Expansion of the Cbd-focused Wellness Market - Consumers seek to provide their furry friends with the same treatments they enjoy.
3. Cbd-infused Multi-skin Benefit Pet Products - Brands are incorporating CBD into emollients oils, vitamins, minerals, amino acids, and beneficial fatty acids for multi-skin benefit pet products.
Industry Implications
1. Pet Care Industry - CBD is increasingly used in pet grooming, supplements, treatments, and coat care.
2. CBD Product Industry - CBD companies are expanding their lines to include more pet-friendly products.
3. Wellness Industry - The pet self-care and wellness trend mimics human self-care and wellness routines, formulas, and rituals.
