Tech-enhanced products help beginners establish both small and large gardens
Trend - Brands are helping consumers who are new to gardening with tech-based tools and services that help beginners learn about taking care of plants. These include everything from plant-identifying apps to plant health-tracking sensors.
Insight - As more Millennials become homeowners, or simply want to invest in green spaces since many are accustomed to living in urban areas with limited greenery, this generation is taking an interest in gardening. Individuals who are taking on this hobby are looking for brands that will aid them in the process, particularly in the early stages when they're just beginning to learn.
Insight - As more Millennials become homeowners, or simply want to invest in green spaces since many are accustomed to living in urban areas with limited greenery, this generation is taking an interest in gardening. Individuals who are taking on this hobby are looking for brands that will aid them in the process, particularly in the early stages when they're just beginning to learn.
Workshop Question - How is your brand making its product/service accessible to its customers?
Trend Themes
1. Tech-assisted Gardening - Brands are leveraging technology to make gardening easier for beginners. This includes everything from plant-identifying apps to plant health-tracking sensors.
2. Automated Indoor Gardening - Automated, self-watering, modular and microclimate indoor gardens are becoming more popular among urban dwellers who want to grow their own food and decorate their homes with greenery.
3. Connected and Innovative Plant Sensors - Plant sensors that give real-time status updates to monitor and maintain optimal growing conditions are gaining popularity among tech-savvy gardeners.
Industry Implications
1. Smart Home Technology - Smart indoor garden systems like 'abby' and the totam planter show there is growth potential in adopting technology to better align with the way people live in their homes.
2. Home and Garden Retail - Innovations like the Flora Pod and biOrb Air 60 Terrarium demonstrate emerging growth opportunities for product offerings that cater to the expanding DIY indoor plant-enthusiast category.
3. Agriculture and Food Production - With more people becoming interested in growing their own food, the agricultural industry can expand their offerings to include innovative indoor technology like hydroponic systems that could become the future of homegrown food production.
