ThirdLove's Online Experience Curates Styles for Shoppers
Laura McQuarrie — January 27, 2021 — Business
References: thirdlove & businesswire
Virtual fitting rooms are taking on new significance as in-store shops remain closed or operate under strict limitations and intimates apparel brand ThirdLove is making it easier for shoppers to find the perfect bras and underwear online. When it comes to intimates, people want to know they're getting the most comfortable fit possible and the brand's interactive Fit Finder quiz was created to match online shoppers to curated bra and underwear options.
ThirdLove's virtual fitting room experience comes alive with 3D animations, positive affirmations, helpful educational content and it considers style preferences to make sure that users get personalized recommendations. The online experience provides a convenient alternative to in-person shopping yet it replicates aspects of the personalized experience that customers would expect to get when visiting a physical intimates shop.
ThirdLove's virtual fitting room experience comes alive with 3D animations, positive affirmations, helpful educational content and it considers style preferences to make sure that users get personalized recommendations. The online experience provides a convenient alternative to in-person shopping yet it replicates aspects of the personalized experience that customers would expect to get when visiting a physical intimates shop.
Trend Themes
1. Virtual Fitting Rooms - The rise of virtual fitting rooms provides an opportunity for brands to offer personalized experiences online.
2. Interactive Fit Finder - By offering an interactive Fit Finder quiz, brands can match customers to curated options, improving the online shopping experience.
3. 3D Animations for Personalized Recommendations - Using 3D animations and considering style preferences can help brands provide personalized recommendations, creating a more engaging online shopping experience for customers.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from offering virtual fitting rooms and personalized experiences, improving online shopping experiences for customers.
2. E-commerce - E-commerce companies can take advantage of interactive Fit Finder quizzes to better match customers to products, increasing customer satisfaction and sales.
3. Intimates Apparel - Intimates apparel brands can use virtual fitting rooms and personalized recommendations to improve the online shopping experience and increase customer loyalty.
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