BMW Decorated 8 Series Models with Images from Art History
Laura McQuarrie — May 7, 2021 — Autos
References: press.bmwgroup & designtaxi
Using NVIDIA’s open-source StyleGAN software, BMW created vinyl car wraps for eight 8 Series models. The artificial intelligence was equipped with 50,000 images to cover 900 years of art history, plus a curated collection of 50 pieces from BMW’s artist collaborators from the past half-century. What the AI created represents a unique mix of classic and contemporary styles.
The Ultimate AI Masterpiece virtual installation turns BMW models into the canvas for AI-created masterpieces, some of which are achromatic and others that are boldly splashed with a range of colors and patterns.
The vinyl wraps launched with Frieze New York 2021 will be shown at the art fair, offering a glimpse into the future of art and product creation.
The Ultimate AI Masterpiece virtual installation turns BMW models into the canvas for AI-created masterpieces, some of which are achromatic and others that are boldly splashed with a range of colors and patterns.
The vinyl wraps launched with Frieze New York 2021 will be shown at the art fair, offering a glimpse into the future of art and product creation.
Trend Themes
1. AI-created Car Wraps - AI is being used to create unique car wraps that blend classic and contemporary styles.
2. Art-inspired Vinyl Wraps - Vinyl car wraps inspired by art history and curated artist collections are becoming popular.
3. Virtual Art Installations on Cars - Cars are being transformed into canvases for AI-created masterpieces in virtual art installations.
Industry Implications
1. Automotive Industry - The automotive industry can use AI to create one-of-a-kind car wraps that stand out from the competition.
2. Art and Design Industry - The art and design industry can use AI to create personalized vinyl wraps that highlight different art styles and eras.
3. Advertising and Marketing Industry - The advertising and marketing industry can utilize virtual art installations on cars as a unique and attention-grabbing way to promote products and services.
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