Samsung's Shoppable Instagram Profiles Replace Department Stores
Laura McQuarrie — September 5, 2022 — Business
References: instagram & designtaxi
Samsung and advertising agency BBH Singapore worked with a series of designers and miniature model artists from around the world to create a series of virtual appliance showrooms that can be accessed on Instagram. These virtual shops serve to replace traditional department stores, which are on the decline, and help to reach a younger subset of consumers.
The shoppable experience unfolds on the @SamsungThailand account and it invites social media users to browse curated styles like Dark Academia and Eclectic Nostalgic; while the former features walls of books, quiet corners, soft fabrics and rich hues, the latter expresses a different theme with framed works of art, "curated clutter" and a mix of patterns, prints and antiques. Everything from soundbars to fridges are also featured in these aesthetically pleasing virtual showrooms.
The shoppable experience unfolds on the @SamsungThailand account and it invites social media users to browse curated styles like Dark Academia and Eclectic Nostalgic; while the former features walls of books, quiet corners, soft fabrics and rich hues, the latter expresses a different theme with framed works of art, "curated clutter" and a mix of patterns, prints and antiques. Everything from soundbars to fridges are also featured in these aesthetically pleasing virtual showrooms.
Trend Themes
1. Virtual Shopping - The rise of virtual appliance showrooms demonstrates a trend towards more immersive and interactive online shopping experiences.
2. Social Media Marketing - Using platforms like Instagram as a virtual shopping destination shows how social media is becoming a key player in the retail industry.
3. Customized Shopping - By offering consumers curated styles and themed collections, virtual appliance showrooms highlight a trend towards more personalized and tailored shopping experiences.
Industry Implications
1. Retail - The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry.
2. Advertising - The creation of these virtual showrooms in collaboration with an advertising agency highlights the increasing role that advertising plays in shaping retail experiences.
3. Art and Design - Partnering with designers and miniature model artists to create these virtual showrooms showcases an opportunity for collaboration between the retail industry and the art and design community.
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