Drinkworks' Home Bar Classic Makes Drinks at the Push of a Button
Laura McQuarrie — October 18, 2021 — Lifestyle
References: drinkworks & prnewswire
The Drinkworks Home Bar Classic is a convenient new way to enjoy more than 40 high-quality cocktails at home with just the press of a button. The compact countertop system is perfectly portable and ready to move where it's needed most, be it the kitchen, the top of a bar or the outdoor patio for backyard barbecues and warm-weather entertaining.
In response to consumer demand, Drinkworks developed the Home Bar Classic to "fulfill the needs of even more consumers who are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences." The app-enabled connected system simplifies the whole process of making chilled drinks, especially since the Home Bar Classic works with Drinkworks Pods. These space-saving pods eliminate the need to keep a fully stocked bar at home, since they combine premium ingredients and alcohol.
In response to consumer demand, Drinkworks developed the Home Bar Classic to "fulfill the needs of even more consumers who are increasingly seeking more elevated, yet convenient, at-home drinking and entertaining experiences." The app-enabled connected system simplifies the whole process of making chilled drinks, especially since the Home Bar Classic works with Drinkworks Pods. These space-saving pods eliminate the need to keep a fully stocked bar at home, since they combine premium ingredients and alcohol.
Trend Themes
1. Automated Home Bartending - There is a disruptive innovation opportunity for a company to develop a more affordable home bartending system that combines automation with affordable alcohol and fresh ingredients.
2. Smart Drink Pods - A possible innovation opportunity would be to explore the possibility of using smart drink pods that can connect with mobile devices and sync data with other smart home devices.
3. On-demand Luxury Drinks - There is an opportunity to create a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience.
Industry Implications
1. Home Appliances and Home Entertainment - The advent of automated home bartending systems represents an opportunity for companies that manufacture home appliances and home entertainment systems to explore further integration possibilities.
2. Alcoholic Beverages - The development of smart drink pods that use premium ingredients could create new opportunities in the alcoholic beverages industry.
3. Hospitality - There is an opportunity in creating a network of luxury on-demand drink makers linked to an app that allows customers to order and schedule their drink delivery at their convenience in the hospitality industry.
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