The concept of Baby Boomers acting similar to Millennials extends online
Trend - 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.
Insight - The pandemic-induced lockdown caused many to turn to digital platforms for social connection. The Baby Boomer demographic did so in droves, as this group is considered at-risk and needed alternative methods to see loved ones. This opened the world of social media up for this generation. Although the lockdown has been lifted in many parts of the world, this generation is ready to explore the world of social media and make connections in a way akin to that of the Millennials.
Insight - The pandemic-induced lockdown caused many to turn to digital platforms for social connection. The Baby Boomer demographic did so in droves, as this group is considered at-risk and needed alternative methods to see loved ones. This opened the world of social media up for this generation. Although the lockdown has been lifted in many parts of the world, this generation is ready to explore the world of social media and make connections in a way akin to that of the Millennials.
Workshop Question - What needs to change about the way your brand connects with Baby Boomers?
Trend Themes
1. Boomerlennials - Baby Boomers display behaviors typically associated with younger generations on social media platforms, seeking online spaces suited to their needs.
2. Boomer-specific E-commerce Platforms - Digital e-commerce platforms are being built to cater to the tech-savvy Baby Boomers, allowing them to access products and services curated to their age-specific needs.
3. Intergenerational Video Creation Apps - Family bonding apps aimed towards bridging the technological and generational gaps between boomers and their tech-savvy grandchildren is on the rise.
Industry Implications
1. E-commerce - Boomers are proving to be a wealthy generation of consumers ripe for investment, demanding e-commerce platforms that are curated to their specific needs.
2. Retirement Living - Boomers need innovative retirement lifestyle solutions that match the times; digital platforms focused on community building and socially-rich experiences offer such solutions.
3. Marketing - Companies can design campaigns catering to the digitally-inclined boomers, as they exhibit a great interest and passion towards social media presence and creative brand executions similar to younger generations.
10 Featured, 68 Examples:
108,192 Total Clicks
Date Range:
Aug 21 — Oct 23
Trending:
Average
Consumer Insight Topics:
