JCPenney's Fitting Rooms Simplify the Try-On Experience
Laura McQuarrie — March 12, 2020 — Business
References: checkpointsystems & prnewswire
At a store in Hurst, Texas, JCPenney is now implementing Checkpoint's InterACT Fitting Room solution within its Styling Rooms, alongside its own Style @ Your Service technology. This interactive technology helps to give customers a seamless experience with trying clothing in different colors and sizes without having to leave the fitting room. Thanks to screens within the fitting rooms, customers are able to access plenty of product information, see product recommendations and easily communicate with styling assistants.
Increasingly, in-store experiences are being streamlined to simplify the shopping experience and make it more comparable to the level of service that's already available to consumers online. This new store from JCPenney was built around extensive customer research and is set on offering a renewed experience.
Image Credit: Checkpoint Systems
Increasingly, in-store experiences are being streamlined to simplify the shopping experience and make it more comparable to the level of service that's already available to consumers online. This new store from JCPenney was built around extensive customer research and is set on offering a renewed experience.
Image Credit: Checkpoint Systems
Trend Themes
1. Interactive Fitting Rooms - Implementing technology within fitting rooms for an interactive and personalized try-on experience.
2. Seamless Customer Experience - Streamlining in-store experiences to match the convenience of online shopping.
3. Enhanced Product Information - Providing customers with product details, recommendations, and access to styling assistants within the fitting room.
Industry Implications
1. Retail - Implementing interactive fitting room solutions to enhance customer experience and increase sales.
2. Fashion - Using technology to simplify the try-on process and provide customers with more information.
3. Technology - Developing innovative solutions for retailers to improve in-store experiences and bridge the gap with online shopping.
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