Brands launch traveling campaigns to attract consumers as lockdowns lift
Trend - As COVID-19 restrictions begin to loosen worldwide, brands are enticing consumers to start traveling again through new campaigns. These marketing schemes emphasize adventure after many experienced over a year of restlessness.
Insight - As lockdowns lift, many travelers are eager to experience the world again as they plan for their next once-in-a-lifetime trip. These consumers are eager to make lasting memories through novel experiences – especially after a year of mundanity and restriction. Consumers will flock to brands that understand these sentiments and offer experiences that match their desire to escape to somewhere new.
Insight - As lockdowns lift, many travelers are eager to experience the world again as they plan for their next once-in-a-lifetime trip. These consumers are eager to make lasting memories through novel experiences – especially after a year of mundanity and restriction. Consumers will flock to brands that understand these sentiments and offer experiences that match their desire to escape to somewhere new.
Workshop Question - How can your brand offer services/products that meet consumers' desire for new experiences?
Trend Themes
1. Post-lockdown Travel Campaigns - Brands are enticing consumers to travel with new campaigns that highlight adventure after a year of restlessness.
2. Heartfelt Post-covid Travel Campaigns - Brands are using storytelling to highlight the little touches and big gestures that make travel special and to underscore important life memories.
3. Adventurous Hotel Campaigns - Hotels are using their marketing campaigns to encourage consumers to dive back into life after over a year on pause.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can capitalize on the surge in post-lockdown travel by offering experiences that match consumers' desire to escape to somewhere new.
2. Marketing and Advertising - In the aftermath of the pandemic, marketing and advertising professionals can use heartfelt storytelling to create emotional bonds between brands and customers.
3. Hospitality - Hotels can use their marketing campaigns to offer adventurous experiences and to encourage consumers to resume traveling and making important life memories again.
5 Featured, 41 Examples:
78,763 Total Clicks
Date Range:
Apr 20 — Aug 21
Trending:
Mild
Consumer Insight Topics:
