Virtual escape rooms offer an at-home alternative amid social distancing measures
Trend - Virtual escape rooms are increasingly being offered and engaged with online as a form of entertainment. These virtual games are more relevant as consumers around the world continue to deal with closures of or restrictions on various recreational activities.
Insight - Consumers are getting increasingly creative with how they entertain themselves as their options for recreational activities outside the home remain limited in many parts of the world. They're increasingly turning to brands in the digital space that prioritize new forms of engagement that avoid monotony.
Insight - Consumers are getting increasingly creative with how they entertain themselves as their options for recreational activities outside the home remain limited in many parts of the world. They're increasingly turning to brands in the digital space that prioritize new forms of engagement that avoid monotony.
Workshop Question - How is your brand engaging people who remain restricted in their activities?
Trend Themes
1. Virtual Escape Rooms - Virtual escape rooms are becoming increasingly popular as a form of entertainment and team-building activity amid social distancing measures.
2. Virtual Team-building Games - Companies are turning to virtual team-building games and activities such as digital escape rooms to keep their remote employees engaged and connected.
3. Interactive Virtual Escape Rooms - Online virtual escape room platforms are offering a variety of themed options supported by photos and video for friends and families looking for virtual entertainment.
Industry Implications
1. Entertainment - Virtual escape rooms are creating new forms of entertainment that brands can leverage to engage with consumers and offer exciting experiences.
2. Team Building/corporate Training - Virtual team-building games and activities such as digital escape rooms present opportunities for companies to improve team collaboration and communication among remote employees.
3. Online Gaming - The popularity of virtual escape rooms is creating new opportunities for the online gaming industry to expand their offerings and cater to the demand for more interactive experiences.
4 Featured, 29 Examples:
55,677 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Warm
Consumer Insight Topics:
