Companies are launching home products made to resemble luxury vehicles
Trend - Companies are increasingly releasing products that are designed to resemble luxury cars. These products have functional uses as speakers or coffee machines, but provide an aesthetic that brakes convention. The products look like different aspects of cars including everything from engines to tailpipes.
Insight - Car-enthusiast consumers often see their vehicle as more than a means of transportation, and have a deep appreciation for the mechanical workings of a car. Often these consumers are well versed about the different components of their favorite luxury vehicles and the tasks they perform. This interest in cars can be a defining characteristic for some, who may wish to integrate it into other areas of their life.
Insight - Car-enthusiast consumers often see their vehicle as more than a means of transportation, and have a deep appreciation for the mechanical workings of a car. Often these consumers are well versed about the different components of their favorite luxury vehicles and the tasks they perform. This interest in cars can be a defining characteristic for some, who may wish to integrate it into other areas of their life.
Workshop Question - How can your organization appeal to consumers with niche interests?
Trend Themes
1. Car-inspired Luxury Home Products - Companies are launching home products that are designed to resemble luxury cars.
2. Interest in Car Components and Aesthetics - Car-enthusiast consumers are interested in integrating car components and aesthetics into other areas of their life.
3. Functional Products with Unique Car-inspired Designs - Companies are releasing functional products that incorporate car-inspired designs that are unique and break convention.
Industry Implications
1. Luxury Home Goods Industry - Luxury home goods companies can find an opportunity to appeal to car-enthusiast consumers by releasing home products that resemble luxury cars.
2. Automotive Industry - Automotive companies can expand their product line by designing and releasing high-end car-inspired products that cater to car-enthusiast consumers.
3. Consumer Electronics Industry - Consumer electronics companies can create a new market by developing functional products that incorporate unique car-inspired designs, appealing to car-enthusiast consumers.
