Brands are making it easier to support Black-owned businesses
Trend - In response to recent social injustices profiled on social media and the news, brands are launching directories to help consumers identify and support black-owned businesses. These platforms showcase a range of businesses from restaurants and salons to banks and museums.
Insight - In recent years, social media has had an impact on the visibility of the systemic injustices committed against the Black community. In the wake of the Black Lives Matter movement, many are looking for ways to support the Black community in place of their traditional retailers, and are invested in actionable ways to protest against white supremacy, and one of these ways is by "voting with their wallet." People's anger and frustration has led them to financially support individuals, businesses and communities that are most affected by racial injustice.
Insight - In recent years, social media has had an impact on the visibility of the systemic injustices committed against the Black community. In the wake of the Black Lives Matter movement, many are looking for ways to support the Black community in place of their traditional retailers, and are invested in actionable ways to protest against white supremacy, and one of these ways is by "voting with their wallet." People's anger and frustration has led them to financially support individuals, businesses and communities that are most affected by racial injustice.
Workshop Question - How can your brand serve under-represented communities?
Trend Themes
1. Supporting Black-owned Businesses - The Black Lives Matter movement has led to an increase in directories and search tools flagging black-owned businesses, providing consumers with actionable ways to protest against racial injustice.
2. Inclusive Business Search Tools - Yelp's search tool allowing users to find and support black-owned businesses, which can be labelled by businesses, allows consumers to find inclusive local services without stress.
3. Black-owned Business Locators - Self-funded platforms like Afrobiz and eatOKRA are building directories of Black-owned businesses, providing consumers with access to services like museums, salons, and banks, and empowering the Black community.
Industry Implications
1. Retail - Developing tools to help users find and buy from Black-owned brands, while supporting racial equality.
2. Marketing - Creating racially inclusive directories and platforms which can promote a broader range of businesses.
3. Finance - Developing financial and banking services tailored to meet the needs of black-owned businesses.
4 Featured, 29 Examples:
47,300 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
Untested
Consumer Insight Topics:
