Zone Makes Digital Performance Energy Drinks for Life Online
Laura McQuarrie — May 22, 2020 — Lifestyle
References: zone-energy.jp & japantimes.co.jp
In a crowded energy and performance beverage space, Zone is distinguishing itself by creating digital performance energy drinks, which are perfectly suited to a time when people are increasingly going online for everything from work to socialization. Zone offers caffeinated flavors like Ver.1.0.0 Original and Firewall that are said to be formulated to help people "enjoy a sense of immersion."
Zone's mission to deliver digital performance energy for e-culture has the potential to appeal to more than just gamers, especially as people look for solutions to keep them feeling replenished between regular video conference calls, which have become part of the new norm for many remote workers.
To engage its audience, Zoom offers a #ZoneChallenge with a speed-typing smartphone game.
Image Credit: Zone
Zone's mission to deliver digital performance energy for e-culture has the potential to appeal to more than just gamers, especially as people look for solutions to keep them feeling replenished between regular video conference calls, which have become part of the new norm for many remote workers.
To engage its audience, Zoom offers a #ZoneChallenge with a speed-typing smartphone game.
Image Credit: Zone
Trend Themes
1. Digital Performance Beverages - Creating digital performance energy drinks targeting the online culture.
2. Virtual Socialization - Developing solutions to keep people replenished between video conference calls.
3. Gamification of Energy Drinks - Engaging consumers with smartphone games like the #ZoneChallenge.
Industry Implications
1. Beverage Industry - Opportunity for brands to create unique energy drinks for the digital era.
2. Technology Industry - Innovations in virtual socialization can cater to the growing remote work culture.
3. Gaming Industry - Collaborating with energy drink brands to create gamified experiences for consumers.
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