The line between campaign commercial and viral meme continues to blur
Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
Trend Themes
1. Blurred Ad Lines - Advertisers are making their ads blend with viral videos and memes, creating a new trend of unclear divides between real and fake content.
2. Interactive Advertising - Interactive advertising, like the Google's More campaign demonstrates an emphasis on entertainment and engagement to sell product and expand brand reach.
3. Viral Parodies - Companies that create viral campaigns open themselves up to being parodied and immortalized as a meme, creating an opportunity to reach new audiences through unexpected mediums.
Industry Implications
1. Marketing and Advertising - The blurred lines between traditional ads and viral videos create a necessity for marketers to think creatively and differently to catch their audience�s attention.
2. Technology - The Google's More campaign was only possible thanks to advanced technology, which allowed to provide engaging fashion experiences to customers through their screens.
3. Entertainment - With advertisements being made to go viral and be shared, ads themselves for many people are becoming a form of entertainment, which put new standards for creativity to ad agencies.
7 Featured, 61 Examples:
2,524,055 Total Clicks
Date Range:
Sep 10 — Mar 11
Trending:
Average
Consumer Insight Topics:
