Thai Elephants Painted Like Pandas to Lure Back Zoo Fans
Marissa Brassfield — June 27, 2009 — Marketing
References: thaiwaysmagazine & dailymail
The Thai elephants in the gallery above have been painted to look like pandas in an effort to win back the throngs of zoo visitors who’ve flocked to the panda area at the Chiang Mai zoo after the birth of a female panda cub.
The pandamonium that ensued after pandas Lin Hui and Xuang Xuang gave birth meant that zoo traffic to the Ayutthaya-Elephant Kraal declined significantly. Zoo officials painted the Thai elephants like pandas and led them on a parade in front of schoolchildren in the hopes of reviving interest in these gentle giants.
The pandamonium that ensued after pandas Lin Hui and Xuang Xuang gave birth meant that zoo traffic to the Ayutthaya-Elephant Kraal declined significantly. Zoo officials painted the Thai elephants like pandas and led them on a parade in front of schoolchildren in the hopes of reviving interest in these gentle giants.
Trend Themes
1. Animal-inspired Promotions - Zoos may turn to animal-inspired promotions to boost attendance and attract new visitors.
2. Unique Animal Interactions - Zoos may offer unique animal interactions, such as painting elephants like pandas, to differentiate themselves and provide memorable experiences.
3. Creative Marketing Strategies - Zoos may implement creative marketing strategies, such as painting animals, to stand out in a crowded industry and increase brand awareness.
Industry Implications
1. Zoos - Zoos may adopt animal-inspired promotions and unique animal interactions to attract visitors and increase revenue.
2. Tourism - The use of creative marketing strategies, like painting elephants like pandas, may provide new and memorable experiences for tourists and boost local tourism.
3. Event Planning - Event planners and marketing teams may consider animal-inspired promotions as a unique and attention-grabbing way to market their clients' events or products.
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