Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
Armida Ascano — December 4, 2010 — Marketing
References: robbinwaldemar & todayandtomorrow.net
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting the search engine’s functionalities, the real star of the show is the interactive fashion show demonstrated in the video.
The viral spot involves four friends projecting Google searches for dresses onto a screen. The girls “try on” the dress projections and have one heck of a time doing it. I don’t know about you, but the ‘More with Google’ campaign makes me want to try this at home.
The viral spot involves four friends projecting Google searches for dresses onto a screen. The girls “try on” the dress projections and have one heck of a time doing it. I don’t know about you, but the ‘More with Google’ campaign makes me want to try this at home.
Trend Themes
1. Interactive Fashion Shows - There is an opportunity for fashion brands to enhance the shopping experience by incorporating interactive elements into their runway shows.
2. Projection Mapping - Brands can explore the use of projection mapping technology to create visually captivating and immersive experiences for their audiences.
3. Social Media Integration - Integrating social media platforms into fashion shows can provide opportunities for audience engagement and real-time feedback.
Industry Implications
1. Fashion - The fashion industry can leverage interactive fashion shows and projection mapping to create unique and engaging experiences for customers.
2. Technology - Projection mapping technology presents disruptive innovation opportunities across various industries, including entertainment, advertising, and events.
3. Marketing - Incorporating social media integration into the marketing strategies of fashion brands can help increase brand awareness and customer engagement.
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