These Ladies Strip Down to Make a Point for Asirom Insurance
Renee Ramsarran — January 18, 2011 — Marketing
References: asirom.ro & adsoftheworld
Romanian company Asirom clearly understands that talking about insurance can be rather dry. Their alternative approach was successful in stirring up conversation about post-accident instructions.
The commercial features two young ladies wearing lingerie, who are bouncing around on giant exercise balls. Need I say more? Check out the video above to see the spicy television spot.
The Asirom Insurance commercial spreads good advice, if you pay enough attention to hear it.
Implications - And even if you don't hear their message, you're guaranteed to remember their name. Good luck prying your eyes away from this risque advertisement, it's definitely an eye-catching one. The world of insurance has never been so exciting, Asirom Insurance is spicing up their industry.
The commercial features two young ladies wearing lingerie, who are bouncing around on giant exercise balls. Need I say more? Check out the video above to see the spicy television spot.
The Asirom Insurance commercial spreads good advice, if you pay enough attention to hear it.
Implications - And even if you don't hear their message, you're guaranteed to remember their name. Good luck prying your eyes away from this risque advertisement, it's definitely an eye-catching one. The world of insurance has never been so exciting, Asirom Insurance is spicing up their industry.
Trend Themes
1. Provocative Advertising - Asirom Insurance's lingerie-clad commercial showcases a trend of provocative advertising in the insurance industry.
2. Disruptive Marketing - The success of Asirom Insurance's commercial shows a disruptive opportunity to engage and educate consumers through unconventional marketing strategies.
3. Attention-grabbing Content - The use of sexy imagery in Asirom Insurance's commercial highlights a trend of using attention-grabbing content to convey important messages.
Industry Implications
1. Insurance - Asirom Insurance's provocative approach demonstrates a potential for disruption and innovation in the insurance industry.
2. Advertising - The rise of provocative and disruptive advertising in the insurance industry presents opportunities for innovation in the advertising industry as a whole.
3. Marketing - Asirom Insurance's successful marketing strategy showcases a disruptive opportunity to engage consumers through unconventional and attention-grabbing content in various industries.
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