H & M Amsterdam Flagship Store Wows Viewers with an Illuminated Display
Amanda Chang — December 1, 2010 — Marketing
References: youtube & adsoftheworld
I am always excited for extravagant 3D guerilla projections, and the recent H&M Amsterdam flagship store opening simply blew my mind. Impressive and absolutely stunning, viewers were left in complete awe of the illuminated display.
Presented during the last week of November 2010, the new H&M Amsterdam flagship store was irradiated with fairy-tale wonder and magical lighting as it opened. Featuring a red ribbon unraveling to become a life-size dollhouse, this H&M projected display is a retail launch you'll wish you hadn't missed!
Presented during the last week of November 2010, the new H&M Amsterdam flagship store was irradiated with fairy-tale wonder and magical lighting as it opened. Featuring a red ribbon unraveling to become a life-size dollhouse, this H&M projected display is a retail launch you'll wish you hadn't missed!
Trend Themes
1. 3D Guerilla Projections in Retail - Opportunity for retailers to create a visually stunning and immersive shopping experience through the use of 3D guerilla projections.
2. Interactive Retail Displays - Opportunity for retailers to engage customers with interactive elements and innovative technology, like the life-size dollhouse display at the H&M Amsterdam flagship store.
3. Experiential Retail - Opportunity for retailers to move beyond traditional brick-and-mortar stores and create memorable experiences for customers, like the magical lighting display at the H&M Amsterdam flagship store.
Industry Implications
1. Retail - Opportunity for retailers to incorporate innovative displays and technology to create a unique shopping experience.
2. Marketing and Advertising - Opportunity for marketers and advertisers to use 3D guerilla projections and interactive displays to create memorable and engaging campaigns.
3. Hospitality - Opportunity for hotels and resorts to incorporate experiential retail concepts and technology to enhance the guest experience.
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