Ethnic influences redefine national culture and pop culture
Implications - With increasing immigration, acculturation in foreign countries and international access to the Internet, globalization is becoming more of a reality with each passing day. A specific region’s pop culture and customs can be far-reaching, such that a single national culture no longer defines a country’s residents. In order to succeed in what is becoming a smaller and smaller world, companies must take a holistic view of the world while acknowledging its many subparts.
Trend Themes
1. Ethnic Influences - As immigration and international access to the internet increases, globalisation is becoming a reality, thus ethnic influences are changing national and pop culture.
2. Individualisation Trend - Newfound importance of individuality and originality has led to the creation of speciality items easily distinguishable from others.
3. Cultural Exploration - In the fashion industry, designers are using their cultural heritage to create unique experiences and designs, leading to cultural exploration.
Industry Implications
1. Fashion Industry - Fashion designers are appreciating and exploring ethnicity to create new fashion, leading to diversity and unique clothing designs.
2. Customization Industry - Growing demand for pre-customised products creates a niche industry sector in consumer product goods.
3. Entertainment Industry - Films, TV-shows, and social media platforms offer platforms for educating and exploring traditional and contemporary culture of various ethnicities.
7 Featured, 61 Examples:
1,247,720 Total Clicks
Date Range:
Oct 10 — Nov 11
Trending:
Warm
Consumer Insight Topics:
