A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
Armida Ascano — November 12, 2010 — Marketing
References: mediaweek & thefashionspot
This couture clothing mega-company held a 10-minute illuminated extravaganza to ring in the Ralph Lauren 10th Anniversary and launch of e-commerce in the UK. The architectural video mapping used for this light installation is completely breathtaking, falling right in line with the luxurious, top-of-the-line Ralph Lauren lifestyle.
The show featured pieces by Ralph Lauren, polo players, runway models and Ralph Lauren himself taking a bow at the end. As if the Ralph Lauren 10th Anniversary wasn’t epic enough!
Check out the video to experience this haute projection for yourself.
The show featured pieces by Ralph Lauren, polo players, runway models and Ralph Lauren himself taking a bow at the end. As if the Ralph Lauren 10th Anniversary wasn’t epic enough!
Check out the video to experience this haute projection for yourself.
Trend Themes
1. 3D Projection Mapping in Fashion Shows - Fashion brands can create immersive experiences by using 3D projection mapping technology in their fashion shows and events.
2. Luxury Fashion E-commerce - Luxury fashion brands can expand their market by launching e-commerce platforms to make their products and services accessible to more people globally.
3. Fashion and Architecture Collaboration - Fashion and architecture industries can collaborate to create innovative and breathtaking experiences that fuse both industries' creative talents.
Industry Implications
1. Fashion Industry - Fashion brands can leverage the power of innovative technologies and presenting unique experiences to their customers.
2. Luxury E-commerce Industry - Luxury e-commerce platforms can provide unprecedented access to high-end luxury fashion brands and their exclusive collections globally.
3. Architecture Industry - Architectural firms can explore new opportunities for creative collaboration with fashion and other industries in cutting edge digital environments.
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