T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
Katherinev123 — December 23, 2010 — Tech
Have you ever wondered what Charles Barkley's NBA commentary would sound like if remixed into a song? This is exactly what happens in the T-Mobile 'Chuck's Remix' ad, part of a series of commercials launched by T-Mobile to promote its 4G devices and 4G speeds.
Charles Barkley and Dwayne Wade appear in the ad, in which Barkley's commentary gets a makeover by hip hop producers Cool & Dre, who give the commentary a fun, dance-worthy beat. The remixed commentary then receives viral status, being picked up and shared online to reach almost 2 million views, at which time Wade sees people dancing to it at a party he attends.
Directed by Spike Lee, the T-Mobile 'Chuck's Remix' ad will officially be released on Christmas Day on ESPN and ABC.
Charles Barkley and Dwayne Wade appear in the ad, in which Barkley's commentary gets a makeover by hip hop producers Cool & Dre, who give the commentary a fun, dance-worthy beat. The remixed commentary then receives viral status, being picked up and shared online to reach almost 2 million views, at which time Wade sees people dancing to it at a party he attends.
Directed by Spike Lee, the T-Mobile 'Chuck's Remix' ad will officially be released on Christmas Day on ESPN and ABC.
Trend Themes
1. Sports Commentary Remixes - There's an opportunity to remix existing sports commentary into fun and catchy beats, creating engaging content for sports fans on social media.
2. Viral Advertising Campaigns - There's an opportunity for companies to create entertaining and shareable advertisements that leverage popular culture to reach a wider audience.
3. Social Media Influencer Marketing - There's an opportunity for companies to leverage the influence of social media influencers to promote their products and services to a broader audience through viral campaigns.
Industry Implications
1. Advertising - The advertising industry has an opportunity to create disruptive marketing campaigns that leverage popular culture and social media to reach a wider audience.
2. Music Production - The music production industry has an opportunity to leverage existing sports commentary to create fun and catchy remixes that engage sports fans online.
3. Sports Marketing - The sports marketing industry has an opportunity to create viral campaigns that leverage popular culture to increase engagement among sports fans and promote their products and services.
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