The Blush Lingerie Billboard Aims to Boost Winter Spirits
Renee Ramsarran — January 21, 2011 — Marketing
References: blushlingerie & racked
The Blush Lingerie Billboard that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start†frozen pedestrians by evoking warm thoughts of seductive lingerie, making for a clever approach away from traditional methods of undergarment advertising.
German advertising agency Glow also provided a video of the Blush Lingerie billboard going up to add to the viral campaign
Implications - Blush Lingerie sure knows how to get away with nude captures! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement.
German advertising agency Glow also provided a video of the Blush Lingerie billboard going up to add to the viral campaign
Implications - Blush Lingerie sure knows how to get away with nude captures! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement.
Trend Themes
1. Eco-friendly Advertising - Creating billboards and advertisements using unconventional materials can attract attention and promote sustainability.
2. Interactive Billboards - Utilizing technology, such as videos and interactive elements, in billboards can engage audiences and create memorable experiences.
3. Alternative Undergarment Advertising - Exploring unconventional methods, like the use of jumper cables, can disrupt the traditional undergarment advertising industry and generate buzz.
Industry Implications
1. Advertising - Innovative advertising techniques can revolutionize the way brands communicate their messages to consumers.
2. Fashion - Thinking outside the box when it comes to undergarment marketing can provide new opportunities for brands to stand out in the fashion industry.
3. Sustainability - Using eco-friendly materials in advertising can contribute to a more sustainable approach within various industries.
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