The Proceeds from 'Forces Sauces' Help Support Veterans in the UK
Laura McQuarrie — June 19, 2013 — Social Good
References: bluemarlinbd & packagingeurope
Blue Marlin Brand Design teamed up with UK charities Stoll and The Royal British Legion to create 'Forces Sauces,' a product to support veterans.
In his time of need, Veteran Bob Barrett was supported by Stoll and has since devoted his life to helping charities that support individuals who have served for their countries. Barett's idea for the 'Forces Sauces' is designed to do just that; a portion of proceeds from sales of these condiments will go towards the support of "disabled ex-Servicemen and women across the UK, as well as those currently serving."
The 'Forces Sauces' are condiments with names like "Corporal Ketchup," and "Brigadier Brown," in packaging and emblems that reflects the colors used to represent the three branches of the British Army, Naval Service and Royal Air Force.
In his time of need, Veteran Bob Barrett was supported by Stoll and has since devoted his life to helping charities that support individuals who have served for their countries. Barett's idea for the 'Forces Sauces' is designed to do just that; a portion of proceeds from sales of these condiments will go towards the support of "disabled ex-Servicemen and women across the UK, as well as those currently serving."
The 'Forces Sauces' are condiments with names like "Corporal Ketchup," and "Brigadier Brown," in packaging and emblems that reflects the colors used to represent the three branches of the British Army, Naval Service and Royal Air Force.
Trend Themes
1. Charity-driven Products - Creating or sponsoring products that support charities can gain market share and brand loyalty among consumers who value social causes.
2. Military-inspired Packaging - Designing products with packaging that features military-inspired emblems and colors can add differentiation and appeal for certain target markets.
3. Niche Condiments - Developing unique, specialty condiment flavors and brands can attract consumers looking for variety and novelty in their food choices.
Industry Implications
1. Food and Beverage - The food and beverage industry has opportunities to create unique products with charity-driven marketing or specialty packaging.
2. Non-profit - Non-profit organizations can seek partnerships with companies to create charity-driven products that support their causes and raise awareness.
3. Retail - Retailers can offer specialty products with unique packaging and flavor profiles that appeal to niche customer segments.
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