This Essence Magazine Beautybox Delivers Makeup for Women of Color
Charlotte Joyce Kidd — September 11, 2015 — Fashion
References: essencebeautybox & mic
Essence Magazine is curating its own Beautybox especially for women of color.
Beauty product subscription services are a hugely popular service for women (and increasingly, for men, too). The idea is that each month, women get a new parcel of fun-sized makeups, moisturizers and other unique products to sample and experiment with. For women of color, though, these monthly deliveries yield more frustration than fun as anything "nude," "skin-colored," or "neutral" is made for white skin tones, and customization in hair type ends at "straight" or "curly."
Essence Magazine, whose readers are predominantly black, has decided to start their own subscription service so that their readership can truly enjoy and use a monthly package of new products. Women will be able to choose their accurate skin tone and hair type when they subscribe and the Beautybox will showcase products by black women entrepreneurs.
Beauty product subscription services are a hugely popular service for women (and increasingly, for men, too). The idea is that each month, women get a new parcel of fun-sized makeups, moisturizers and other unique products to sample and experiment with. For women of color, though, these monthly deliveries yield more frustration than fun as anything "nude," "skin-colored," or "neutral" is made for white skin tones, and customization in hair type ends at "straight" or "curly."
Essence Magazine, whose readers are predominantly black, has decided to start their own subscription service so that their readership can truly enjoy and use a monthly package of new products. Women will be able to choose their accurate skin tone and hair type when they subscribe and the Beautybox will showcase products by black women entrepreneurs.
Trend Themes
1. Inclusive Beauty Subscriptions - Creating beauty subscription services that cater specifically to diverse skin tones and hair types.
2. Customizable Beauty Boxes - Introducing subscription services that allow customers to choose products based on their individual characteristics and preferences.
3. Supporting Minority-owned Beauty Brands - Promoting subscription boxes that feature products created by black women entrepreneurs.
Industry Implications
1. Beauty Subscription Services - Disrupting the traditional beauty subscription model by offering more inclusive and personalized options.
2. Cosmetics and Skincare - Opportunities for new product development specifically targeting women of color's unique beauty needs.
3. Entrepreneurship and Diversity - Fostering the growth of minority-owned beauty brands through subscription box collaborations and partnerships.
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