The MASTIHA Gum Packaging Emphasizes the Use of Natural Ingredients
Katherine Pendrill — August 10, 2016 — Marketing
References: antoniaskaraki & packagingoftheworld
The Athens-based agency Antonia Skaraki helped create stylish and sophisticated packaging for the therapeutic product and food supplement brand MASTIHA. Drawing influence from the brand's use of all-natural ingredients, the packaging boasts a clean and simple design.
While most chewing gum brands are characterized by bright color palettes and graphic designs, Antonia Skaraki opted to give MASTIHA chewing gum a more simple look. The agency opted for a clean, white background that is completely void of color except for a small label indicating the flavor of the gum. To emphasis the brand's holistic identity and closeness to nature, the package is finished with the simple black outline of a tree.
Despite its minimalist design, the packaging for MASTIHA chewing gum is likely to catch the eye of health-conscious consumers.
While most chewing gum brands are characterized by bright color palettes and graphic designs, Antonia Skaraki opted to give MASTIHA chewing gum a more simple look. The agency opted for a clean, white background that is completely void of color except for a small label indicating the flavor of the gum. To emphasis the brand's holistic identity and closeness to nature, the package is finished with the simple black outline of a tree.
Despite its minimalist design, the packaging for MASTIHA chewing gum is likely to catch the eye of health-conscious consumers.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to create simple and clean packaging designs that appeal to health-conscious consumers.
2. Holistic Branding - Chance for brands to emphasize natural ingredients and promote a holistic identity in their products.
3. Therapeutic Food Supplements - Growing market for food supplements that offer therapeutic benefits, creating opportunities for innovative product development.
Industry Implications
1. Food Packaging - Innovations in food packaging to cater to health-conscious consumers by using minimalist designs and emphasizing natural ingredients.
2. Wellness and Nutrition - Opportunities in the wellness and nutrition industry to develop products that offer therapeutic benefits and promote holistic branding.
3. Chewing Gum - Chewing gum industry can disrupt traditional bright and graphic packaging designs by adopting minimalist packaging that appeals to health-conscious consumers.
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