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Unexpected Tubular

Paint-like packaging extends to inspire unexpected products

Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
Trend Themes
1. Alternative Packaging - As more brands experiment with unconventional materials, this sets the stage for eco-friendly packaging made with biodegradable materials.
2. Cosmetic-inspired Packaging - This opens up opportunities for cross-industry collaborations and increased crossover between the beauty and food industries.
3. Hand-drawn Labeling - This trend presents opportunities for artisanal and craft industries to tap into handmade labeling or sketched branding to stand out on store shelves.
Industry Implications
1. Food and Beverage - As packaging evolves to cater to more portable, on-the-go solutions, cleaner ingredients, and natural and biodegradable materials, there are opportunities for innovation and packaging designs to match.
2. Beauty and Personal Care - With cosmetic-inspired packaging becoming increasingly popular as well as with the popularity of vegan and all-natural ingredients in beauty and skincare products, there is a growing opportunity for crossover between these industries.
3. Artisanal and Craft - Hand-drawn or sketched labeling on packaging is a way for artisanal and craft industries to differentiate their products--especially given the trend towards uniqueness, and human touch.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
883,828 Total Clicks
Date Range:
Feb 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Baby Bottle Yogurt Packaging
Baby Bottle Yogurt Packaging
Yura is a Yogurt For Babies Designed by Art and Design Students
Designer Petr Moskalev is the creative force behind Yura yogurt packaging. Yura is a Yogurt for babies that was conceived for Petr’s student project at Moscow’s British Higher School of... MORE
Tubular Confection Branding
Tubular Confection Branding
Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation
Wildflower Honey packaging expresses its maker’s passion for painting. You are probably accustomed to seeing this sweet bee-made product bottled within jars or squeezable plastic containers,... MORE
Squeezable Oil Packaging
Squeezable Oil Packaging
Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
While most vegetable oil packaging takes the form of a bottle, this one from Aromissimo adopts a new kind of form. The Hesten creativt agency found that the squeezable tube packaging made the oil... MORE
Squeezable Honey Tubes
Squeezable Honey Tubes
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
Honey is a product that has been around for a long time and for the most part, the conventional honey package hasn’t changed either. Breaking free of tradition is this design for Affiniti by... MORE
Sketched Skincare Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
This sketched skincare packaging design upholds the appearance of a carefully crafted line of products. It seems that those brands that feature hand-drawn labels and typography put more care into... MORE
Squeezable Yogurt Packaging
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
Cheerpack is a squeezable dairy and yogurt packaging system, developed by Gualapack, that is designed specifically for children. This dairy packaging is safe for children and is also colorful and... MORE

Related Examples

Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
Sophisticated Dairy Packaging
Sophisticated Dairy Packaging
Buf Creamery Offers Sleekly Branded Organic Buffalo Mozzarella
Protein-Packed Yogurts
Protein-Packed Yogurts
Dannon Oikos Triple Zero is Being Touted as the Official Yogurt of the NFL
Bovine Dairy Branding
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
Organic Honey Ales
Organic Honey Ales
This Honey Beer is Simply Made with Malted Barley, Honey, Hops, Water & Yeast
Opulent Skincare Gadgets
Opulent Skincare Gadgets
The CACI Microlift Facial Toning Device is Bejeweled for Valentine's Day
Airborne Sweetener Boxes
Airborne Sweetener Boxes
Winged Honey Packaging References the Insect Source of this Spread
Optical Illusion Alcohol
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
Anime Herb Packets
Anime Herb Packets
Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards
Yogurt Cap Containers
Yogurt Cap Containers
This Yogurt Cup Concept Imagines Containers as Tiny Hats
Morphing Yogurt Packaging
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
Multipurpose Honey Containers
Multipurpose Honey Containers
This Honey Packaging Design Doubles as a Candle
Portable Superfood Snacks
Portable Superfood Snacks
Nemichia's Super Chia Seed Snacks Pack a Big Nutritional Punch
Tear-Off Honey Packaging
Tear-Off Honey Packaging
This Honey Design for Foodscross Presents Honey Like a Collector's Item
Ancient Oil Packaging
Ancient Oil Packaging
3000 BC's Olive Oil Packaging Design References Ancient Greece
Vivid Color Chocolate Branding
Vivid Color Chocolate Branding
Droga Chocolates Uses Various Sources of Inspiration for Packaging
Reinvigorated Honey Jars
Reinvigorated Honey Jars
Ashley Gustafson's Honey Jar Design Brings a Freshness to Overused Motifs
Peelable Snack Packaging
Peelable Snack Packaging
Banana Sprint is a Handy Banana Snack for Eating on the Go
Meta Olive Oil Packaging
Meta Olive Oil Packaging
Monte Etna DOP Displays a Minimalist Olive on the Front
Pastel Popsicle Packaging
Pastel Popsicle Packaging
Wrappers for Yoguta's Yogurt Popsicles Are Delightfully Retro
Naturalistic Olive Oil Packaging
Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
Princess Snack Packaging
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Holistic Oil Branding
Holistic Oil Branding
Packaging for HOME by Nature Olive Oil Products Shares Its Philosophy
Minimalist Olive Oil Branding
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
Olive Oil Ice Cream
Olive Oil Ice Cream
High Road Craft's New Ice Cream Flavor is Unusual and Exclusive
Undressed Oil Packaging
Undressed Oil Packaging
Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
Retro Olive Oil Branding
Retro Olive Oil Branding
The Other Oil by At Pace Takes on a Vintage Feel
Letter Block Oil Bottles
Letter Block Oil Bottles
The LADI AGROVIM Olive Oil Gift Set is Small and Stackable
Literal Dairy Branding
Literal Dairy Branding
The Kemps Dairy Packaging Features an Adorable Cow Shape in the Bottle
Spoon-Free Yogurt Pouches
Spoon-Free Yogurt Pouches
Chobani Yoghurt Pouches Let You Enjoy Your Snack on the Go
Mouthy Dessert Marketing
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
Celestial Cheese Branding
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
Beautiful Flask Branding
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
Mod Molecular Marketing
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
Lovely Vintage Labelling
Lovely Vintage Labelling
Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic
Stackable Toiletry Bottles
Stackable Toiletry Bottles
'4 Your Baby' Essential Toiletry Bottles Make Traveling Hassle-Free
Elegant Eco-Friendly Branding
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
Elaborately Patterned Edibles
Elaborately Patterned Edibles
Cosmopollen Packaging Interprets the Architecture of its Origin
Cross-Stitched Milk Cartons
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
Sweet Symbolic Branding
Sweet Symbolic Branding
Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents
Lovable Legume Branding
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
Lumber Lid Branding
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
Pastoral Paradise Branding
Pastoral Paradise Branding
Volim Honey Packaging Paints a Picture of its Wholesome Rural Source
Lumber Hive Branding
Lumber Hive Branding
Bzzz Armenian Honey Packaging References its Contents' Natural Quality
Homey Honey Branding
Homey Honey Branding
Ehn's Bee Local Packaging Highlights the Product's Origins
Nectar Bead Branding
Nectar Bead Branding
Hortus Botanicus Honey Packaging Showcases its Golden Contents
Blackboard Bottle Branding
Blackboard Bottle Branding
Sprout Skincare Packaging Illustrates the Elementary Integrity Inside
Flying Animal Packaging
Flying Animal Packaging
Bara Goat Dairy Products Are Swathed in a Serene Wrapper
Translucent Seaweed Branding
Translucent Seaweed Branding
Oxy Skincare Packaging Exudes the Purity of Marine Plant Life
Contoured Bodywash Branding
Contoured Bodywash Branding
Skir Luxus Packaging Mimics a Meandering Earth Motif
Delectable Dairy Packaging
Delectable Dairy Packaging
Frank Aloi Develops the Devine Dairy Brand
Milk Packaging Design Contests
Milk Packaging Design Contests
Future Milk